Nokia Ace Will Get Campaign Funds For $100 Million
Nokia Ace will be released first for AT & T, and Microsoft apparently succeeded in making a special agreement with the mobile operators to make the Nokia Ace as a product with a status of ‘hero’. With this status means that AT & T will promote these devices in their ads vigorously, and to prioritize the sale of these products through retail stores and AT & T direct partner shop.
The decision for granting the status of ‘hero’ in Windows Phone is the first time performed in the United States, where the platform is a bit of trouble dealing with larger competitors. Recent data released by comScore stated that the market share of Microsoft’s mobile platform is only 5.4 percent, far behind with Android’s market share of 46.3 percent.
From that image it is clear why Microsoft decided to bet a large amount for this latest Nokia Ace product. One source close to Microsoft even says ‘Finally …’ in connection with news of a major grant to the budget this promo. Clearly, the success of the Ace will be the main factor of the marketing plan of Windows Phone. Microsoft also hopes that AT & T will continue to provide the status of ‘hero’ on their new devices in the coming holiday season, but that hope of course will be determined by the sales of Nokia Ace in the second quarter and the third this year.